A wide-format projection experience for Reem Mall, developed with BE Creative: jungle-themed digital content aligned with scenic wall treatments so the screen reads as part of the environment, not a bolted-on display.
Match projection color, contrast, and composition to printed mural geometry so the cut line between physical paint and live pixels disappears at key viewing angles.
Author hero content (jungle vista, hero creature, waterfalls, mist) at a resolution and aspect that stays legible on a large surface while respecting venue playback limits.
Coordinate on-site sightlines, ceiling lighting, and audience flow so the installation photographs cleanly and feels balanced in the finished retail space.
Client
BE Creative
Year
2025
Location
Abu Dhabi, UAE
Services
On-site environment: wide projection surface set into a jungle mural room with controlled ceiling lighting and human scale for context.
Hero projection frame: elephant in misty jungle clearing, integrated screen with mural wrap and waterfall cues along the wall.
Early fit-out: continuous landscape wrap across walls and central pillar, screen panel balanced with scenic paint so the volume reads as one scene.
Nature branded zone in the mall with turf foreground, plus camera capture (4K / S-Log3) for hero stills and promotional cut-downs.